We are pleased to announce as part of our partnership with Auckland University, a joint curriculum which trainees learn over a 9 week period:
- Week 0 - The Industry / Trends & Issues
- Week 1 - Digital Ad Formats
- Week 2 - Pricing Models and Formulas
- Week 3 - Rate Cards, Fees and Commissions
- Week 4 - Reporting and Analysis
- Week 5 - Ad-serving, Programmatic & Technologies
- Week 6 - Double Session
- Personal Learning Style (Auckland University)
- Campaign Management / Trafficking (FutureYou)
- Week 7 - Double Session
- Time Management (Auckland University)
- Media Plans / Sales proposals (FutureYou)
- Week 8 - Double Session
- Business Communications (Auckland University)
- Facebook Ads and Google Adwords (FutureYou)
- Week 9 - Google Fundamentals Exam sitting session
Each week trainees are given graded tests on the subjects above. The pass mark is 80% or higher. These are typical questions we expect them to be able to answer:
- What value do you get if you multiply clicks by CPC, then divide by bought impressions and multiply by 1000?
- The full rate card CPM price is $32 and the discount is 21%. The commission rate offered to the agency is 10% however the agency is entitled to charge the client 20% commission by marking up the net media cost. What CPM does the client get charged?
- A buyer in an agency goes to sign an insertion order (IO) to a publisher for $5600. Unfortunately they do not notice that the price is net and does not include 20% commission. How much money do they stand to lose?
- What are 3 correct formulas for marking up $5544 by 20%?
- What is the new technical standard for display and mobile creative formats according to the IAB's Display Advertising Guidelines?
- What is the IAB definition for a viewable banner ad impression (non video)?
- What is the piece of software a Trading Desk might use to buy programmatic advertising?